What is the best content management system for e-commerce?

content management

E-commerce is steadily growing as more and more people start to purchase their goods online. The ability to sell your goods and services in an eCommerce format gives many businesses the possibility to reach new heights and enjoy the benefits.

In order to succeed in the world of online eCommerce, your business must be able to adapt to new ideas, applications and standards. As new trends evolve, you will need to be ahead of them otherwise this quickly changing world will leave you behind.

If you want to keep yourself at the forefront of the eCommerce world, you will need to have a powerful and dependable Content Management System. This will allow you to run your eCommerce site at its maximum potential and save you time and effort while getting the best results.

Which content management system should you use? There are many different options out there, each suited to your particular needs. It is up to you to examine the advantages and disadvantages of each one so that you can find the right option.

Business Catalyst
http://www.businesscatalyst.com/

This content management system allows you to create a huge range of eCommerce websites, from small businesses to medium enterprises. Business Catalyst gives you simple and straightforward analytics which will let you track your website traffic and the activity of your customers. You will be provided with an eCommerce application which will provide you with a dedicated content management system which lets you manage your forums, shopping carts and blogs. The interface of this program is very easy to use and it also offers helpful chat, email or phone advice.

Magento
http://www.magentocommerce.com/

This is another popular content management system which can be used for your eCommerce website. This open source platform is one of the fastest growing on the market and has many great options for growing your site that the others just don’t have. You can do all sorts of useful tasks with Magento, such as integrating the Google Website Optimiser, managing more than one website and creating more than 50 different payment gateways. It has a modular set-up and more flexibility than you will ever need.

PrestaShop
http://www.prestashop.com/

This is another type of popular professional eCommerce content management software. It is available for free and it has a number of helpful features for managing your eCommerce shop. It is an open source platform which delivers a wide variety of different options for managing your orders, shipping, inventory and tracking. The platform also allows you to manage the look of your products and images and customise your online store. PrestaShop also makes it easy to get paid, as you can send the payments directly to your bank account or your PayPal account.

OsCSS
http://sourceforge.net/projects/oscss/

If you want to have full control on how to display your products, you might want to use a content management system such as osCSS. This is a php eCommerce shopping application which is available for a free download. It might not be the most powerful or the most popular, but it gets the job done and offers you a lot of control.

Managing Your Finances

As well as a content management system, in order to be a successful eCommerce business you will need to manage your finances as well. You should also have bookkeeping software such as QuickBooks Online so that you can track exactly how much money you are making, where it is coming from and where it is going. No matter how well organised and attractive your store is, if you don’t have solid accounting practices figured out then your business will not be sustainable.

Once you find the right content management system for your eCommerce venture, it should fit your needs perfectly and make your business operation a breeze. Take the time to learn all of the ins and outs of the software so that you can customise it to your needs to further improve its performance. The more you keep in top of it and constantly improve, the better your online store will be.

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